It’s Raining Chefs and We Love It!
It’s a perfect storm of great food, good prices and wonderful local resident culinary experts, says Organising Chairman Dato’ Steve Day
For the 11th successive year, the international award-winning Malaysia International Gourmet Festival will be delighting diners – both local and foreign – with a dazzling array of great food at great prices.
For the whole month of October, our best restaurants will serve up specially created Festival Menus at prices you would never have equated with fine dining. A simple enough concept that belies the amount of thought and preparation that goes into this annual Festival.
Regular Festival diners will know that our Master Chefs, though working together in a friendly pact to promote the Festival, are highly competitive and go to great lengths to surpass what has been done in previous years. It is this competitive spirit, combined with our great multi-cultural cuisines and the desire to constantly raise the bar, which makes Malaysia the most exciting dining destination in this already food-mad region.
Further, the MIGF spotlight once again shines well and truly on our local resident chefs. Unlike gourmet festivals elsewhere, we do not simply fly in a few chefs from overseas for one or two exclusive dinners for an elite few. Instead, we showcase the talents of a host of our own top chefs and make premium dining accessible to as many people as possible.
This approach also emphasises the variety and year-round capabilities of our top restaurants. The high standard of service and cuisine that you get in the Festival are there for you all year round, too.
Yes, “It’s Raining Chefs” this October – 28 of them, to be precise! So loosen your waistbands and make sure you try the food at as many restaurants as you possibly can during the Festival month. Expect a perfect storm of supreme gourmet delights, and you won’t be disappointed.
Bon appétit, or as we say in Malaysia: Jemput Makan!
Dedication and Passion
MIGF is the catalyst in enhancing the reputation of chefs, restaurants and Malaysia in the world’s eyes, says Royal Patron YAM Tunku Naquiyuddin ibni Tunku Ja’afar
When I first learnt of the theme for this year’s Malaysia International Gourmet Festival, I instinctively knew that we were embarking on another exciting and fun concept bound to produce outstanding success.
While it may be “Raining Chefs” this October, dedication and passion are reigning too! These are attributes I have personally witnessed from Festival Organiser AsiaReach Events, ever since they began their challenging journey back in 2001 to promote the country’s fine-dining scene.
To see over the years the Festival Restaurants putting aside their differences to come together in a grand celebration of their talents is truly amazing. This very act triggers a chain of events: innovative cuisines and styles are created; chefs gain international reputations, restaurants get noticed and service standards are elevated; the local fine-dining scene gains more interest; the industry grows and creates more opportunity; and the country gets globally acknowledged for its exceptional dining experience. This was what Malaysia needed, and MIGF was the catalyst.
An event of this magnitude demands hard work and, more importantly, the commitment and cooperation of the people who make it possible – the General Managers of our best hotels and owners of independent restaurants, supported by their F&B professionals, PR practitioners and teams, and, of course, the Festival Sponsors and Media Partners. What MIGF demonstrates above all else is a collective will to succeed. My sincere admiration, respect and gratitude go to you all.
It is also heartwarming to note the recognition the Festival has received from the government, thanks to Tourism Minister YB Dato’ Sri Dr Ng Yen Yen, who has included MIGF as a key part of the Fabulous Food 1Malaysia programme.
I, for one, have cleared my diary for October, and I suggest you do too.
Have a storming MIGF!
Welcome to the Festival
Do enjoy the delights of MIGF, which has been invaluable in putting Malaysia on the world’s food tourism map, urges YB Dato’ Sri Dr Ng Yen Yen
It gives me great pleasure to welcome you to the 11th Malaysia International Gourmet Festival. Along with the world’s oldest rainforests, beautiful beaches and unique multi-cultural heritage, food is a central part of the Malaysian experience. There are few other countries that can draw upon such a wonderfully rich and diverse set of culinary influences – Malay, Chinese, Indian, Eurasian, Iban, Nyonya and a host of other indigenous cuisines, as well as food from all over the world.
And, thanks to this annual Festival, Malaysia is now developing a worldwide reputation for fine dining and international cuisines – which is essential in attracting high-yield tourists and MICE (Meetings, Incentives, Conferences and Exhibitions) delegates to our shores.
MIGF has, without question, been the key element in establishing, promoting and sustaining the nation’s now globally recognised premier dining status, which is why it is a crucial plank in the Tourism Ministry’s Fabulous Food 1Malaysia initiative – now itself into its third successful year.
From this Fabulous Food perspective, MIGF shows the world that we have a complete product, which is a key element when it comes to promoting the country as the destination of choice. It should be noted that the Festival generated some 95 million page views over the Internet last year.
In closing, I would like to congratulate Festival Organiser AsiaReach Events for their tireless and always innovative efforts in single-mindedly placing Malaysia’s fine dining firmly on the world food tourism map. I would also like to thank all our top restaurants and their Master Chefs for working together to make this Festival happen, and Festival Sponsors and Media Partners for their invaluable contributions.
Being a Malaysian and a food lover, I will definitely be taking part in MIGF 2011, and I invite you to join me in this gastronomic extravaganza.
Malaysia - Truly Asia!